OUR STORY
Inspired by
Imagination + Joy
WAY WAY CO. was founded in 2023 by designer and artist, Liz Kleberg.
Our collections are inspired by her two boys, Waylon and Wilder, and their buddies who teach her how to live life WAY more full and WAY more fun.
Every piece in our collection is designed with longevity and comfort in mind. We chose Hemp as the main textile we work with to provide durable, comfortable, and earth-friendly pieces that will outlast your kiddo’s journey in them. They’re made to be loved hard by you and passed along to your friends. We feel good knowing our pieces have been thoughtfully designed and made of quality materials that are gentle on the earth. We’re happy you found us and hope this is the beginning of a long friendship.
OUR clothes
Little Things
Make Big Impacts
DESigned
to mix
& match
Soft on
our skin,
kind to
our earth
made to
love,
made to
outgrow
Let their imagination run wild. Kids can mix and match separates to express themselves in their own creative way. Wear them with other favorite pieces to create a look that’s as unique as they are.
Our signature hemp jersey blends have a classic, vintage vibe, starting out feeling timeless and cool and only getting better with washing and wear. We love hemp because it uses less water to grow than cotton and it is naturally breathable and antimicrobial. So you can go ahead, break a sweat and play hard!
Our durable and sustainable pieces are made to outlast one season or even one kid. The oversized fit should last several seasons, keeping up with their quickly growing bodies. When the time comes, pass our pieces along to the next little wild one.
